Money online : LESSON FOUR

Last lesson we talked about solving the
technology challenge. Remember, there's
no money to be make in learning the
technology stuff.

All the money is made in marketing and selling,
or TRAFFIC and CONVERSION.

Today we are going to discuss the difference
between physical and information products
and how to think about which ones you want to promote.

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GO FOR INFORMATION PRODUCTS
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There are two types of products you can promote online:

1. Physical products like golf clubs, cars, jewerly, etc.

2. Digital information products like ebooks, reports, MP3
audio files, online video packages,
and software programs.

While they are both viable income sources, physical
products pose a series of challenges compared to their
digital counterparts.

Specifically, they need to be manufactured,
inventoried,and finally shipped to the buyer when
the purchase is made.

Depending on the product, this can result in significant
expenses that must be incurred by the seller and passed
on to the buyer. It also requires a storage facility, and
the personnel to handle the packaging and shipping.

On the other hand, digital products (often referred to 
as "information products") don't have to be manufactured
and warehoused.  They simply sit on a hard disc and are
duplicated on demand.

Digital products can be sent anywhere in the world via the
Internet, instead of by plane or truck, for only a few pennies.

Digital products also have much higher profit margins.

Best of ALL, the entire process selling, collecting and shipping
digital products can all be handled by computers and hence...
AUTOMATED.  Thereby creating "money machines."

As a result, the best products to focus on if you are
going online to make money are information products.

However, if you are interested in selling physical
products, eBAY is the best place to start.

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Tomorrow I'll tell you a simple secret that will change
your online fortunes forever.

See you then...